FFA News
Latest stories and updates from agricultural education.
How to Define Success Metrics for Your Ag Equipment GTM Campaign
Marketing campaigns rarely fail because of the creative missing the mark. They fail because they are measured against the wrong objective. Too often, performance is summarized in a single number: click-through rate. CTR is easy to report, easy to benchmark and easy to optimize toward. But easy does not mean effective. Clicks do not sell […] The post How to Define Success Metrics for Your Ag Equipment GTM Campaign appeared first on Farm Journal.
How Dealers Should Answer the “Most Reliable Tractor” Question
Every dealer hears it:“What’s the most reliable tractor you sell?” It sounds like a product question. It’s actually a trust question. Farmers aren’t asking you to crown a winner. They’re asking whether this decision will cost them time, money, or sleep when it matters most. Dealers who lead with a brand name risk missing the […] The post How Dealers Should Answer the “Most Reliable Tractor” Question appeared first on Farm Journal.
Why Attention Matters More Than Response for Advertisers
For many years, click-through rate was the primary metric used to judge digital performance in agriculture. Today, it no longer tells the full story. Farmers are searching differently, using AI-assisted tools, voice search and quick-scan platforms that often answer their questions without the need to click at all. With this shift, the true indicator of […] The post Why Attention Matters More Than Response for Advertisers appeared first on Farm Journal.
Farm Journal and Hass Avocado Board Launch The Avocado Conference
Kansas City, MO., (January 28, 2026) – The Packer, the produce industry’s premier publication from Farm Journal, announced the launch of The Avocado Conference, a first-of-its-kind international event gathering every segment of the U.S. avocado supply chain. The inaugural event is set for Nov. 18-20, 2026, at the Hilton San Diego Bayfront. The conference directly […] The post Farm Journal and Hass Avocado Board Launch The Avocado Conference appeared first on Farm Journal.
Stop Chasing Leads. Start Designing the Right Offer.
Lead generation starts with delivering real value in exchange for a farmer’s time and attention. The CTA and offer you choose shape not only how many leads you capture, but how qualified, motivated and purchase-ready those prospects become. When you shift your mindset from what you want to collect to what farmers genuinely need in […] The post Stop Chasing Leads. Start Designing the Right Offer. appeared first on Farm Journal.
Brand and Content Discoverability Is the New Battleground in Ag Marketing
The world is searching for information a bit differently these days. Gone are the days of winning the click (traditional SEO). The game now is centered on winning brand authority and trust (modern AEO, answer engine optimization). In a world now crowded with “AI slop,” brands will only cut through by growing brand authority and […] The post Brand and Content Discoverability Is the New Battleground in Ag Marketing appeared first on Farm Journal.
Farm Journal Announces 2026 Top Producer Award Finalists
Outstanding producers from California, Kansas, Ohio, Oregon and Wisconsin will be recognized for excellence, leadership and innovation. Kansas City, Mo., (Dec. 15, 2025) – Farm Journal has announced three finalists for the prestigious 2026 Top Producer of the Year Award, honoring some of the most progressive and successful farm operations in the country. The winner and finalists will be […] The post Farm Journal Announces 2026 Top Producer Award Finalists appeared first on Farm Journal.
The Three Market Forces Reshaping Agriculture Sales and Marketing
What Ag Suppliers Must Know to Stay Ahead in a Rapidly Changing Industry Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.” (AgWeb) In this environment, the […] The post The Three Market Forces Reshaping Agriculture Sales and Marketing appeared first on Farm Journal.